Our main colorline is Itely 2020, which offers long lasting color, shine and excellent grey coverage.


Perfect Color    Itely Color incorporates pure imported Italian pigments supported by natural Melanin (nature’s natural pigment). This means deeper penetration, consistent color undertones, incomparable tonal balance and intensity throughout the entire hair shaft and color that does not fade to unsightly “off-tones”


Perfect Condition     Itely Color is formulated with Wheat, Silk and Soy Proteins, Coconut Oils and Essential Fatty Acids in a true cream for uncompromising hair and scalp protection and conditioning. Using our It&ly Color will condition, strengthen and protect the scalp and hair during and after the color process, resulting in undeniably shinier, healthier and more manageable hair.


Perfect Color Protection     The exclusive botanically derived color protection and strengthening formula in Itely Color combines nature’s most effective botanical extracts to protect and extend hair color assuring salon fresh color intensity, shine and condition between regularly scheduled salon color services



We also offer Itely Advanced Delytone ammonia-free demi-permanent color,  Paul Mitchel PM Shine semi-permanent color along with Matrix color.